This post is directed at those of you who are new to this type of writing. I learned about it probably two years ago myself. It is a field that is either very easy or somewhat challenging, depending on the integrity of your employer.
Think of the last time you came across a blog, and it was complete gibberish. Ugh, who would read that? Good luck getting views. Well, you’ve viewed it. But it was probably a long time ago, before Google honed its skills. Why did that even show up when you typed in something completely different?
At some point a lot of us have thought that search engines just displayed results where your search results were used somewhere in the text; bonus points if they were used in the title. Sorta.
Many companies spend time seeing what common search terms are among search engines like Google and YouTube. These are keywords. Gotta keep up with the trends if you’re a spammy kinda company. One week it might be “Donald Trump”, “hair” and “real”, then the next it might be “birdseed” and “challenge”. Now if you’re a semi-quality site, you’ll have different sections to put your inane pop postings in.
If you want to make alphabet soup and show up in Google searches, then make no effort to have any sort of order. Put your keywords as “Donald Trump”, “hair”, “real”, “birdseed” and “challenge” every other sentence and hope it doesn’t matter that your article is not related to all of these things at once, which would frankly be quite an interesting post.
Read this before you get any funny ideas about getting rich quickly with the new info about keyword stuffing. Great advice.
These are the absolute basics. Keep posted as we advance at a comfortable pace. No need for a seat belt.