You wake up early and get some coffee before opening up your laptop. You read your company’s emails and sigh importantly. You think to yourself, Its a great day too get there act together. (These things can physically hurt me to write. But just bare with me.)
Moving on, you read today’s assignment. It’s too easy. You just need to write about texting and driving. You crack your finger joints and begin.
Lots of people text and drive these days.
A word comes to your mind. Two words come to mind, in fact. They are “research” and “statistics”. You can’t remember how the first one is relevant, and isn’t statistics that math class you failed in college?
Texting and driving is bad, you continue. Texting and driving can get you into an accident. Texting and driving isn’t the only option on the road. Driving can be done without texting. Texting and driving–don’t do it.
Oh yeah, now you’ve got those keywords in. This assignment is coming along beautifully.
Two months down the road, your boss reviews your work and tells you that you are probably not the right fit. Surprise.
Based on this article by Chris Goddard on SERPs. It’s from an employer’s point of view.