The Difference Between Copy and Content Writing

This article is intended for those that are either newbies in the world of Internet writing or for writers who are interested in writing fields other than copywriting and content writing. Why the latter? Because wouldn’t it look silly if you didn’t take merely the time it takes to finish this article before bouncing off to an interview and not knowing what anyone else did on your future team?

You can be sure when you’re looking at a piece of writing that it is copy if:

  1. Its sole purpose seems to be advertising.
  2. It kind of makes you feel like you should do something (if it’s good).
  3. You can really think about it and realize some things seem exaggerated (for the purpose of a sale).

gosling

The writing is probably content if:

  1. It just seems like an entertainment piece at first.
  2. It kind of makes you feel like returning to the website to read more (if it’s good). It builds a relationship with you.
  3. You really think about it and have trouble linking you reading it to making a sale.

In general, proof of good copywriting is increased sales, and proof of good content writing is increased views. Copywriting snares the impulsive, and content writing lures in the more thoughtful ones or simply gets more ad views. There is a lot of psychology involved the more you get into it.

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Author: writingisforbirds

I am a marketing professional who loves to write. My interests are everything from crafts to social issues to birds to SEO.

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