What is this mysterious creature called Google Analytics? You may have heard it everywhere recently, in job ads, in news articles, through college kids, in a writing/bird blog on WordPress…
Google Analytics is the best tool to keep track of activity on your website. (It’s free, so don’t worry, I have no other motives than to share my enthusiasm.) And if you write online, chances are, you will need this tool at some point or another.
Warning. You might become addicted to this if you are also addicted to:
- Checking your Facebook for likes and notifications
- Checking your WordPress views through the site
- Checking how much attention your comments online have gotten
- Checking the status of any of your content online, really
“Soon I was spending time tracking my website that I swore I would only use for drawing birds.” If you or someone you know has a tracking problem, call the national hotline at (800) 555-bird.
It’s very easy to get started with Google Analytics. Just type in a little bit basic information such as the website URL you want to track, agree to the terms, and you’re in. You may get overwhelmed by all of the options at first, but if you learned how to navigate your social media, it won’t be difficult for you. If this is something that may be required for your career, it is worth tinkering with. And don’t worry, there are plenty of YouTube tutorials to assist you! There is even an official channel dedicated entirely to the subject.