Do you Want Your Work Skipped Over or Read?

Would you rather eat dirt or a sandwich?

This post concerns the marketing world, the field I spend the most time in. If you’re looking for a path or are just curious, then come on with me and learn about “readability”, something useful for mostly web material. Novelists, poets and academic writers might scoff at it.

What is Readability?

It is how easily the message of your text is understood. Things like long words and long sentences can deter the average Internet user. This is not because the average user is incapable of understanding your brilliance. It just jogs their brains a bit. Anything that slows down reading also tests patience.

If someone is snuggled up with a cup of tea ready to delve into a story, they want to savor the artistry of writing. If someone is navigating web pages, they want a quick dump of information. And that’s just the way we are.

seedy_bird

How Simple?

If your article/blog post can be easily read by a 7th or 8th grader, you have good readability. The Flesch Reading Ease Test measures several factors to determine this. Generally the more you can chop up a sentence, a paragraph or phrase, the better your score.

The Price of Ignoring It

Does Google look for readability when selecting search results? How big a factor is it? We just don’t know. Google likes to be mysterious. It is unrivaled, though many hardcore technology geeks use other search engines along with their Linux setup. And their Tor browsers. (We love you).

What to Choose

I am not a stickler on readability for this blog. For one, it’s actually about writing, and most people reading it are at least college-aged. This post in particular measures on an 8th grade level. My main concern is paragraphs. No one likes a text block.

Writing for other websites is a different story. Web writers need to dice up their material before submitting. Add subheadings. Throw out the passive voice. Stir in a few connector words. Make sure you don’t sprinkle in too much of the keyword. Viola, an omelette. Um, article.

Test your readability: 1

If you want to learn more: 2

Advertisements

Author: writingisforbirds

I am a marketing professional who loves to write. My interests are everything from crafts to social issues to birds to SEO.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s