Do you Want Your Work Skipped Over or Read?

Would you rather eat dirt or a sandwich?

This post concerns the marketing world, the field I spend the most time in. If you’re looking for a path or are just curious, then come on with me and learn about “readability”, something useful for mostly web material. Novelists, poets and academic writers might scoff at it.

What is Readability?

It is how easily the message of your text is understood. Things like long words and long sentences can deter the average Internet user. This is not because the average user is incapable of understanding your brilliance. It just jogs their brains a bit. Anything that slows down reading also tests patience.

If someone is snuggled up with a cup of tea ready to delve into a story, they want to savor the artistry of writing. If someone is navigating web pages, they want a quick dump of information. And that’s just the way we are.

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How Simple?

If your article/blog post can be easily read by a 7th or 8th grader, you have good readability. The Flesch Reading Ease Test measures several factors to determine this. Generally the more you can chop up a sentence, a paragraph or phrase, the better your score.

The Price of Ignoring It

Does Google look for readability when selecting search results? How big a factor is it? We just don’t know. Google likes to be mysterious. It is unrivaled, though many hardcore technology geeks use other search engines along with their Linux setup. And their Tor browsers. (We love you).

What to Choose

I am not a stickler on readability for this blog. For one, it’s actually about writing, and most people reading it are at least college-aged. This post in particular measures on an 8th grade level. My main concern is paragraphs. No one likes a text block.

Writing for other websites is a different story. Web writers need to dice up their material before submitting. Add subheadings. Throw out the passive voice. Stir in a few connector words. Make sure you don’t sprinkle in too much of the keyword. Viola, an omelette. Um, article.

Test your readability: 1

If you want to learn more: 2

Five SEO Tips

      1. Make your most important information in text and HTML.

In other words, describe your videos or anything that is “rich text”. If it’s a picture, a video or something else that uses a lotta bites, type a nice description if you want people to find it.

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      2. Match your titles to the rest of the content

It’s disorienting for search engines when you have an article about bearded men with long hair and your title is something like, “Stayin Alive”. You might make the connection, but the search engine won’t.

      3. Don’t use old SEO tips.

This field is constantly changing. You know what was different in, say, 2003? Little Nokia phones were the coolest, capri cargo pants were the height of fashion and SEO was a different animal. Businesses have been competing with each other for years to get their search results higher to the top. As search engines and society develops, so do the tricks of the trade.

      4. Link your links

Search engines cannot find other pages on your website without links.

       5. Don’t make a form to access your website.

I have one question for you if you do this and do not intend to be in the Deep Web: Seriously, what the hell? Besides the fact that practically no one is interested in becoming a member to view your website’s mysterious content, search engines cannot access whatever is behind logins. That is, unless your site is Facebook. Is it Facebook?